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	<title>William Keever</title>
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		<title>William Keever Cited by eHow &amp; Entrepreneur as Legal Specialist</title>
		<link>http://williammkeever.wordpress.com/2011/09/27/william-keever-cited-by-ehow-entrepreneur-as-legal-specialist/</link>
		<comments>http://williammkeever.wordpress.com/2011/09/27/william-keever-cited-by-ehow-entrepreneur-as-legal-specialist/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 21:31:17 +0000</pubDate>
		<dc:creator>William Keever</dc:creator>
				<category><![CDATA[Contract Law]]></category>
		<category><![CDATA[Lease Agreements]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[William Keever]]></category>
		<category><![CDATA[bill keever]]></category>
		<category><![CDATA[Employee Lease Agreements]]></category>
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		<guid isPermaLink="false">http://williammkeever.wordpress.com/?p=192</guid>
		<description><![CDATA[Trusted advice for the curious life Employee Lease Agreements (By Wanda Thibodeaux, eHow Contributor) Employee lease agreements benefit both employers and employees.  In the corporate world, since most people look for stable, long-term work, it isn&#8217;t always practical to hire employees for extremely short durations, or there can be shortages of experienced, skilled workers. In [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=williammkeever.wordpress.com&amp;blog=12214652&amp;post=192&amp;subd=williammkeever&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.ehow.co.uk/" rel="home"><img src="http://v5-static.ehowcdn.co.uk/ui/images/modules/header/ehow.png" alt="" width="188" height="51" /></a></p>
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Trusted advice for the curious life
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<article>
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<h1>Employee Lease Agreements</h1>
<p><!-- google_ad_section_end() --></header>
<footer>(By Wanda Thibodeaux, eHow Contributor)</footer>
<p><!-- google_ad_section_start() --><br />
<figure>
<figcaption>Employee lease agreements benefit both employers and employees.  In the corporate world, since most people look for stable, long-term work, it isn&#8217;t always practical to hire employees for extremely short durations, or there can be shortages of experienced, skilled workers. In these instances, it sometimes makes more sense for a company to find workers via employee lease agreements. These legally binding agreements have benefits both for the employer and employees if properly implemented.</figcaption>
</figure>
<p><!-- google_ad_section_end() --><br />
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<h2>Definition</h2>
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As explained by Entrepreneur, employee lease agreements are contracts by which a primary company &#8220;leases out&#8221; employees to a business. In this sense, the employees are treated as a resource to be distributed as needed. In these contracts, the primary company is responsible for most aspects of employment such as reporting wages and taxes, while the business to whom employees are leased takes care of paychecks and manages the employees&#8217; work.
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<h2>Contents</h2>
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Sample employee lease agreements from Mobile Glaucoma Service, Inc and <span style="text-decoration:underline;"><span style="color:#993300;text-decoration:underline;"><strong>William Keever</strong></span></span> of Cumberland School of Law show that the contents of an employee lease agreement include all of the services the employee is to provide for the employer. The employee lease agreement also dictates what resources or forms of compensation the employer is to give the employee. Like any other lease, employee lease agreements also spell out the amount of time designated for the employee-employer relationship.
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<h2>Disadvantages</h2>
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Under employee lease agreements, employers may have a more difficult time terminating or replacing workers who prove unsuitable for the work environment in which they are placed, as the contract obligates the employer to provide work to the employee for the duration of the contract. Employee lease agreements also don&#8217;t give employers as much leeway in terms of keeping on employees, since the primary company has the right not to renew the employee lease agreement, and since the employees technically are not under the employer&#8217;s purview.
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<h2>Advantages</h2>
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Employee lease agreements permit employers to cover temporary shortages in the workforce while knowing that the employees will find additional work via the primary company even after the employee lease agreement expires. Entrepreneur also points out that working with a primary company may result in lower costs for items such as worker&#8217;s compensation. Lastly, since the primary company takes care of most administrative duties regarding the employees, the employer has more free time to devote to other business tasks such as production planning or marketing.
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<h2>Considerations</h2>
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Most states require that leasing companies be licensed. Additionally, even though the employer is free from most administrative tasks related to the employees, the employer still is obligated to look out for the well-being of the employees. Employers thus need to do a thorough examination of the leasing companies they use in order to make sure that the leasing company has the experience and proper attitude to treat employees fairly under the agreement.
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<div><img src="http://v5-static.ehowcdn.co.uk/media/vendor/comscore/categories/business-finance.png" alt="eHow Business Finance" /></div>
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		<title>One in Ten Mobile Users Redeem Coupons</title>
		<link>http://williammkeever.wordpress.com/2011/09/27/mobile-users-redeem-coupons/</link>
		<comments>http://williammkeever.wordpress.com/2011/09/27/mobile-users-redeem-coupons/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 21:18:20 +0000</pubDate>
		<dc:creator>William Keever</dc:creator>
				<category><![CDATA[Coupons]]></category>
		<category><![CDATA[Digital Advertising]]></category>
		<category><![CDATA[Mobile Coupons]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
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		<guid isPermaLink="false">http://williammkeever.wordpress.com/?p=183</guid>
		<description><![CDATA[One in Ten Mobile Users Redeem Coupons: Usage to nearly double by 2013 William Keever Mobile coupons represent a small portion of digital promotions, but usage is growing at a fast pace. The popularity of mobile coupons extends the trend of searching for online coupons, which emerged as a widespread, money-saving activity during the recession. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=williammkeever.wordpress.com&amp;blog=12214652&amp;post=183&amp;subd=williammkeever&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div>One in Ten Mobile Users Redeem Coupons: Usage to nearly double by 2013</div>
<div>William Keever</div>
<div>Mobile coupons represent a small portion of digital promotions, but usage is<br />
growing at a fast pace. The popularity of mobile coupons extends the trend of<br />
searching for online coupons, which emerged as a widespread, money-saving<br />
activity during the recession.</div>
<div>
<p>“Even as the sputtering economy attempts its recovery, the popularity of<br />
couponing has continued, spurred in part by the burgeoning daily deals space,”<br />
said Noah Elkin, eMarketer principal analyst and author of the new report,<br />
“Mobile Coupons: Offers and Deals Light Up the Last Mile.” “Mobile coupons will<br />
play a central role in broadening the appeal and acceptance of digital coupons<br />
among shoppers.”</p>
<p>eMarketer estimates that nearly 20 million US adults will redeem a mobile<br />
coupon this year, including coupons or codes received via SMS, applications and<br />
mobile web browsers; quick response codes for redemption online or offline; and<br />
group buying coupons purchased via mobile. By 2013, the number using such<br />
coupons will nearly double, and 16.5% of all US adult mobile phone users will<br />
redeem a coupon that year.</p>
<p><a href="http://williammkeever.files.wordpress.com/2011/09/one-in-10.gif"><img class="aligncenter size-medium wp-image-185" title="one in 10" src="http://williammkeever.files.wordpress.com/2011/09/one-in-10.gif?w=300&#038;h=300" alt="" width="300" height="300" /></a></p>
<p>Among smartphone users, penetration is significantly higher. This year,<br />
nearly one in five smartphone owners ages 18 and older will redeem a mobile<br />
coupon, representing growth of 117.6%. Triple-digit uptake rates will be<br />
short-lived, but by 2013 almost one-third of smartphone users will be redeeming<br />
discounts on the go.</p>
<p><a href="http://williammkeever.files.wordpress.com/2011/09/on-in-10-2.gif"><img class="aligncenter size-medium wp-image-184" title="on in 10.2" src="http://williammkeever.files.wordpress.com/2011/09/on-in-10-2.gif?w=300&#038;h=137" alt="" width="300" height="137" /></a></p>
<p>Still, marketers and retailers will face challenges in encouraging this<br />
usage. The technology landscape is complex, and training sales associates in the<br />
intricacies of mobile coupon programs might be as big a change as getting<br />
consumers to use them in the first place.</p>
<p>“Consumers have started to use mobile devices more extensively at the top of<br />
the shopping funnel—to research products and pricing, for example,” said Elkin.<br />
“But usage has yet to migrate to the bottom of the funnel on a wide scale.<br />
Although awareness of mobile coupons is growing, it remains limited. And most<br />
consumers have yet to be convinced of the benefits of using their mobile devices<br />
as a payment mechanism, for either in-store or online<br />
purchases.”</p>
</div>
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		<title>Goloco Media Group Announces Acquisition</title>
		<link>http://williammkeever.wordpress.com/2011/09/19/goloco-media-group-announces-acquisition/</link>
		<comments>http://williammkeever.wordpress.com/2011/09/19/goloco-media-group-announces-acquisition/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 21:51:30 +0000</pubDate>
		<dc:creator>William Keever</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Goloco Media Group Announces Acquisition of Print Media Properties<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=williammkeever.wordpress.com&amp;blog=12214652&amp;post=182&amp;subd=williammkeever&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Goloco Media Group Announces Acquisition of Print Media Properties</p>
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		<title>Why Deals Aren’t Dead&#8211;And Why Facebook</title>
		<link>http://williammkeever.wordpress.com/2011/09/19/why-deals-aren%e2%80%99t-dead-and-why-facebook/</link>
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		<pubDate>Mon, 19 Sep 2011 21:26:24 +0000</pubDate>
		<dc:creator>William Keever</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://williammkeever.wordpress.com/2011/09/19/why-deals-aren%e2%80%99t-dead-and-why-facebook/</guid>
		<description><![CDATA[Why Deals Aren’t Dead&#8211;And Why Facebook Will Be Back By E.B. Boyd Facebook [1]’s shuttering of its Deals business at the end of August led to a lot of chattering about whether the deals business, as a whole, was doomed. If Facebook couldn’t make a go of it, how could anyone else? It didn’t help [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=williammkeever.wordpress.com&amp;blog=12214652&amp;post=181&amp;subd=williammkeever&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Why Deals Aren’t Dead&#8211;And Why Facebook Will Be Back </p>
<p>By E.B. Boyd</p>
<p>Facebook [1]’s shuttering of its Deals business at the end of August led to a lot of chattering about whether the deals business, as a whole, was doomed. If Facebook couldn’t make a go of it, how could anyone else?</p>
<p>It didn’t help that, just a few days later, Yelp announced it was cutting in half the number of its sales people focused on its own deals product.</p>
<p>But new data from Yipit [2] shows that the deals business is actually growing at a healthy clip. Revenues from the North American market&#8211;as well as numbers of deals offered&#8211;grew nine percent from July to August. Groupon [3]&#8216;s own revenue grew 13 percent, to $121 million. Annualized, that makes it a whopping $1.5 billion company.</p>
<p>And a series on conversations with experts in this space uncovered the more important lesson from Facebook’s about-face. Conventional wisdom has held that there are low barriers to entry to this business. But as it turns out, there are in fact many pieces to the puzzle of running a successful deals enterprise, and the key ones aren’t so easy to put together. That’s giving some companies&#8211;including Groupon, LivingSocial, and even Amazon [4]&#8211;a competitive advantage.</p>
<p>Here’s what we learned:</p>
<p>It’s not about the technology</p>
<p>Sure, the deals business emerged because of technology. It couldn’t have happened without the Internet and social commerce. But while technology was necessary for this space to emerge, it’s not the defining piece of the puzzle&#8211;especially since the technology portion has largely become commoditized. “I can buy a clone script for $200 from overseas and have my own deals site up and running by the end of the day,” Kris Petersen, founder and CEO of DealsGoRound, a site that lets you resell deals you can’t use [5], tells Fast Company.</p>
<p>So while Facebook might have been seen to have an advantage in this space because it’s the 800-pound gorilla in Silicon Valley these days, technical chops aren’t actually sufficient to guarantee success.</p>
<p>It is about the people</p>
<p>Success in the deals business means getting good deals&#8211;deals that are interesting to consumers and useful for merchants. And that means hitting the pavement. Deals might be a flashy new Web 2.0 industry, but it relies largely on a human sales staff knocking on doors, just as much as any old-school publishing business ever did, like alt weeklies or the Yellow Pages.</p>
<p>And it’s not just about charming merchants with a smile and a persuasive tongue. The best deals companies will be the ones that invest in serious analytics to figure out what kinds of deals work best for which kind of merchants. It’s not a one-size-fits-all, just-give-&#8217;em-all-50%-off kind of business. The kinds of deals that work best for salons are going to be different than the ones that work for hot air balloon operators. Which makes the sales staff all the more important: They need to sit down with merchants and walk them through how to structure their deals to get the best results.</p>
<p>Groupon gets that. It has a huge number of boots on the ground. According to its revised S-1 filing [6], 50% of the company’s 9,625 employees as of June 30, or approximately 4,800, were on the sales team. (For comparison, only 380 people were on the technology team.) LivingSocial&#8217;s staff numbers aren&#8217;t public, but it also has said in the past that it is hiring sales people by the boatload [7].</p>
<p>Even Yelp’s shift reflects that understanding. While it might look like Yelp retrenched, because it reduced the number of people working on deals, James Moran, cofounder and COO of Yipit, sees it differently. He tells Fast Company that the thing to pay attention to is the fact that Yelp took a team of 30 salespeople focused on both deals and local ads and assigned 15 people to focus on deals alone&#8211;as a way of ensuring that the deals Yelp gets are high-quality ones.</p>
<p>All of which means that, unless Facebook was willing to build a Groupon-sized deals sales team&#8230;</p>
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		<title>Is Groupon Helping or Hurting Small Busi</title>
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		<pubDate>Mon, 19 Sep 2011 21:23:46 +0000</pubDate>
		<dc:creator>William Keever</dc:creator>
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		<description><![CDATA[Is Groupon Helping or Hurting Small Businesses? Submitted by TheFranchiseHound.com on September 19, 2011 – At first glance, Groupon looks like a no-brainer for the small business owner. The daily-deal model has become a household name, reaching and luring thousands of potential customers. Groupon offers the consumer a good deal, but what about the small [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=williammkeever.wordpress.com&amp;blog=12214652&amp;post=180&amp;subd=williammkeever&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Is Groupon Helping or Hurting Small Businesses?</p>
<p>Submitted by TheFranchiseHound.com on September 19, 2011 – </p>
<p>At first glance, Groupon looks like a no-brainer for the small business owner. The daily-deal model has become a household name, reaching and luring thousands of potential customers. Groupon offers the consumer a good deal, but what about the small business owner? After running Groupon campaigns, the following two companies had very different stories to tell.<br />
Groupon Helped More Than it Hurt<br />
For Skinsations Spa in Tustin, Calif. its first Groupon was successful enough to warrant a second campaign. “While there were a few issues to contend with, we found that Groupon was more beneficial than not,” said Spa Director Kim Parten. “We experienced a 25% retention rate among the new customers who came in with a Groupon, and that made it well worth it.”<br />
Parten feels that Skinsations had success with Groupon because it was creative and careful and learned from the mistakes of other spas when it came to using daily-deals for increasing business.<br />
“We ran our Groupons differently than some other spas by using and enforcing restrictions,” she said. “We limited the first deal to new clients and then broadened the parameters a bit with the second one, opening it up to individuals who hadn’t visited the spa in the past two years.”<br />
Skinsations did have some public relations maneuvering to do because of the Groupon’s restrictions. “Some of our regular clients were upset about not being able to use the Groupon, but we explained that our specials for loyal customers are actually a better deal,” said Parten. “We’re offering a third Groupon open to anyone who wants to try a brand new type of facial.”<br />
To get the most out of Groupon, Parten suggests that small business owners identify exactly what they want to accomplish. “As a higher-end day spa, we’re interested in increasing new business and branding,” she said. “Keeping our goals in the forefront helped us tailor the Groupon to meet our needs.”<br />
Groupon Hurt More Than it Helped<br />
While their Groupon campaign increased foot traffic over the six months that it was in effect, Michelle McDonald, assistant manager of Subway in Grand Rapids, Mich., doesn’t think they’ll be repeating the experience.<br />
“The Groupon brought in people, but it wasn’t such a good thing,” said McDonald. “We’d hoped to attract new customers, but we found that the Groupon attracted regulars and out-of-town customers, the latter of which caused more trouble than they were worth.”<br />
Problems from customers failing to read the fine print and abiding by the parameters of the coupons dogged the Subway during the deal’s six months.<br />
“The Groupon said you could print a coupon for your friend, but people weren’t doing that,” said McDonald. “They would print two or even more for themselves and expect to use them all, even though it clearly said one coupon per person. When we pointed that out, people would get mad.”<br />
Groupon users also failed to note where the coupons were to be redeemed. “We had people driving from a half hour away with Groupons for other Subways expecting to use them at our restaurant,” said McDonald. “We’d feel bad when we had to tell them that the Groupon wouldn’t work at our store.”<br />
Accounting for all of the coupons redeemed and the resulting meals served presented McDonald with a substantial amount of additional work, especially when business spiked considerably during the beginning and end of the deal. “With Subway, everything has to be accounted for, and it all had to be input in the computer,” she said.<br />
As these two cases illustrate, Groupon works for some small businesses better than others. It’s possible to have success with the daily-deal marketing vehicle if the small business owner has a clear goal in mind and sets enforceable parameters on the Groupon.</p>
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		<title>Is Groupon Helping or Hurting Small Busi</title>
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		<pubDate>Mon, 19 Sep 2011 21:23:33 +0000</pubDate>
		<dc:creator>William Keever</dc:creator>
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		<description><![CDATA[Is Groupon Helping or Hurting Small Businesses? Submitted by TheFranchiseHound.com on September 19, 2011 – At first glance, Groupon looks like a no-brainer for the small business owner. The daily-deal model has become a household name, reaching and luring thousands of potential customers. Groupon offers the consumer a good deal, but what about the small [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=williammkeever.wordpress.com&amp;blog=12214652&amp;post=179&amp;subd=williammkeever&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Is Groupon Helping or Hurting Small Businesses?</p>
<p>Submitted by TheFranchiseHound.com on September 19, 2011 – </p>
<p>At first glance, Groupon looks like a no-brainer for the small business owner. The daily-deal model has become a household name, reaching and luring thousands of potential customers. Groupon offers the consumer a good deal, but what about the small business owner? After running Groupon campaigns, the following two companies had very different stories to tell.<br />
Groupon Helped More Than it Hurt<br />
For Skinsations Spa in Tustin, Calif. its first Groupon was successful enough to warrant a second campaign. “While there were a few issues to contend with, we found that Groupon was more beneficial than not,” said Spa Director Kim Parten. “We experienced a 25% retention rate among the new customers who came in with a Groupon, and that made it well worth it.”<br />
Parten feels that Skinsations had success with Groupon because it was creative and careful and learned from the mistakes of other spas when it came to using daily-deals for increasing business.<br />
“We ran our Groupons differently than some other spas by using and enforcing restrictions,” she said. “We limited the first deal to new clients and then broadened the parameters a bit with the second one, opening it up to individuals who hadn’t visited the spa in the past two years.”<br />
Skinsations did have some public relations maneuvering to do because of the Groupon’s restrictions. “Some of our regular clients were upset about not being able to use the Groupon, but we explained that our specials for loyal customers are actually a better deal,” said Parten. “We’re offering a third Groupon open to anyone who wants to try a brand new type of facial.”<br />
To get the most out of Groupon, Parten suggests that small business owners identify exactly what they want to accomplish. “As a higher-end day spa, we’re interested in increasing new business and branding,” she said. “Keeping our goals in the forefront helped us tailor the Groupon to meet our needs.”<br />
Groupon Hurt More Than it Helped<br />
While their Groupon campaign increased foot traffic over the six months that it was in effect, Michelle McDonald, assistant manager of Subway in Grand Rapids, Mich., doesn’t think they’ll be repeating the experience.<br />
“The Groupon brought in people, but it wasn’t such a good thing,” said McDonald. “We’d hoped to attract new customers, but we found that the Groupon attracted regulars and out-of-town customers, the latter of which caused more trouble than they were worth.”<br />
Problems from customers failing to read the fine print and abiding by the parameters of the coupons dogged the Subway during the deal’s six months.<br />
“The Groupon said you could print a coupon for your friend, but people weren’t doing that,” said McDonald. “They would print two or even more for themselves and expect to use them all, even though it clearly said one coupon per person. When we pointed that out, people would get mad.”<br />
Groupon users also failed to note where the coupons were to be redeemed. “We had people driving from a half hour away with Groupons for other Subways expecting to use them at our restaurant,” said McDonald. “We’d feel bad when we had to tell them that the Groupon wouldn’t work at our store.”<br />
Accounting for all of the coupons redeemed and the resulting meals served presented McDonald with a substantial amount of additional work, especially when business spiked considerably during the beginning and end of the deal. “With Subway, everything has to be accounted for, and it all had to be input in the computer,” she said.<br />
As these two cases illustrate, Groupon works for some small businesses better than others. It’s possible to have success with the daily-deal marketing vehicle if the small business owner has a clear goal in mind and sets enforceable parameters on the Groupon.</p>
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		<pubDate>Mon, 19 Sep 2011 21:23:14 +0000</pubDate>
		<dc:creator>William Keever</dc:creator>
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		<description><![CDATA[Is Groupon Helping or Hurting Small Businesses? Submitted by TheFranchiseHound.com on September 19, 2011 – At first glance, Groupon looks like a no-brainer for the small business owner. The daily-deal model has become a household name, reaching and luring thousands of potential customers. Groupon offers the consumer a good deal, but what about the small [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=williammkeever.wordpress.com&amp;blog=12214652&amp;post=178&amp;subd=williammkeever&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Is Groupon Helping or Hurting Small Businesses?</p>
<p>Submitted by TheFranchiseHound.com on September 19, 2011 – </p>
<p>At first glance, Groupon looks like a no-brainer for the small business owner. The daily-deal model has become a household name, reaching and luring thousands of potential customers. Groupon offers the consumer a good deal, but what about the small business owner? After running Groupon campaigns, the following two companies had very different stories to tell.<br />
Groupon Helped More Than it Hurt<br />
For Skinsations Spa in Tustin, Calif. its first Groupon was successful enough to warrant a second campaign. “While there were a few issues to contend with, we found that Groupon was more beneficial than not,” said Spa Director Kim Parten. “We experienced a 25% retention rate among the new customers who came in with a Groupon, and that made it well worth it.”<br />
Parten feels that Skinsations had success with Groupon because it was creative and careful and learned from the mistakes of other spas when it came to using daily-deals for increasing business.<br />
“We ran our Groupons differently than some other spas by using and enforcing restrictions,” she said. “We limited the first deal to new clients and then broadened the parameters a bit with the second one, opening it up to individuals who hadn’t visited the spa in the past two years.”<br />
Skinsations did have some public relations maneuvering to do because of the Groupon’s restrictions. “Some of our regular clients were upset about not being able to use the Groupon, but we explained that our specials for loyal customers are actually a better deal,” said Parten. “We’re offering a third Groupon open to anyone who wants to try a brand new type of facial.”<br />
To get the most out of Groupon, Parten suggests that small business owners identify exactly what they want to accomplish. “As a higher-end day spa, we’re interested in increasing new business and branding,” she said. “Keeping our goals in the forefront helped us tailor the Groupon to meet our needs.”<br />
Groupon Hurt More Than it Helped<br />
While their Groupon campaign increased foot traffic over the six months that it was in effect, Michelle McDonald, assistant manager of Subway in Grand Rapids, Mich., doesn’t think they’ll be repeating the experience.<br />
“The Groupon brought in people, but it wasn’t such a good thing,” said McDonald. “We’d hoped to attract new customers, but we found that the Groupon attracted regulars and out-of-town customers, the latter of which caused more trouble than they were worth.”<br />
Problems from customers failing to read the fine print and abiding by the parameters of the coupons dogged the Subway during the deal’s six months.<br />
“The Groupon said you could print a coupon for your friend, but people weren’t doing that,” said McDonald. “They would print two or even more for themselves and expect to use them all, even though it clearly said one coupon per person. When we pointed that out, people would get mad.”<br />
Groupon users also failed to note where the coupons were to be redeemed. “We had people driving from a half hour away with Groupons for other Subways expecting to use them at our restaurant,” said McDonald. “We’d feel bad when we had to tell them that the Groupon wouldn’t work at our store.”<br />
Accounting for all of the coupons redeemed and the resulting meals served presented McDonald with a substantial amount of additional work, especially when business spiked considerably during the beginning and end of the deal. “With Subway, everything has to be accounted for, and it all had to be input in the computer,” she said.<br />
As these two cases illustrate, Groupon works for some small businesses better than others. It’s possible to have success with the daily-deal marketing vehicle if the small business owner has a clear goal in mind and sets enforceable parameters on the Groupon.</p>
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		<pubDate>Mon, 19 Sep 2011 21:20:06 +0000</pubDate>
		<dc:creator>William Keever</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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			<content:encoded><![CDATA[<p><a href="http://ow.ly/6yOB6" rel="nofollow">http://ow.ly/6yOB6</a></p>
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		<title>MOBILE MARKETING ASSOCIATION WEBINAR FOC</title>
		<link>http://williammkeever.wordpress.com/2011/09/19/mobile-marketing-association-webinar-foc/</link>
		<comments>http://williammkeever.wordpress.com/2011/09/19/mobile-marketing-association-webinar-foc/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 12:29:50 +0000</pubDate>
		<dc:creator>William Keever</dc:creator>
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		<description><![CDATA[MOBILE MARKETING ASSOCIATION WEBINAR FOCUSES ON PRIVACY FUNDAMENTALS FOR MOBILE http://ow.ly/1eJTbJ<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=williammkeever.wordpress.com&amp;blog=12214652&amp;post=176&amp;subd=williammkeever&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>MOBILE MARKETING ASSOCIATION WEBINAR FOCUSES ON PRIVACY FUNDAMENTALS FOR MOBILE <a href="http://ow.ly/1eJTbJ" rel="nofollow">http://ow.ly/1eJTbJ</a></p>
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		<title>20pc of Samsung video campaign views com</title>
		<link>http://williammkeever.wordpress.com/2011/09/19/20pc-of-samsung-video-campaign-views-com/</link>
		<comments>http://williammkeever.wordpress.com/2011/09/19/20pc-of-samsung-video-campaign-views-com/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 08:47:19 +0000</pubDate>
		<dc:creator>William Keever</dc:creator>
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		<guid isPermaLink="false">http://williammkeever.wordpress.com/2011/09/19/20pc-of-samsung-video-campaign-views-com/</guid>
		<description><![CDATA[20pc of Samsung video campaign views come from mobile &#8211; Approximately 20 percent of the views for a viral video camp&#8230; http://ow.ly/1eJD11<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=williammkeever.wordpress.com&amp;blog=12214652&amp;post=175&amp;subd=williammkeever&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>20pc of Samsung video campaign views come from mobile &#8211; Approximately 20 percent of the views for a viral video camp&#8230; <a href="http://ow.ly/1eJD11" rel="nofollow">http://ow.ly/1eJD11</a></p>
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